Ad agency Wieden & Kennedy launches India culture trends magazine

Wieden & Kennedy has never felt restrained by the conventional model of an ad agency. The Portland headquarters has a W&K incubator, which partners with entrepreneurs to drive innovation, and the Tokyo agency has its own music label. Now the agency’s three-year-old Delhi office is publishing Motherland (motherlandmagazine.com), a magazine about India, a bimonthly with editorial content from local writers and photographers. Motherland sells for $2.20 at newsstands, bookstores, boutiques, art galleries and at the airports of major Indian cities. It will have a circulation of 50,000….We want to move the discussion past this rehashed spiel. “Motherland” offers in-depth perspective on trends, issues and ideas about contemporary Indian subculture, ranging from unknown rural communities to offbeat urban tribes.