5 Ingredients of Lasting Brands

Make sure the brand you’ve built your reputation on stays strong as you expand your marketing outreach into new channels. Follow this five-step recipe for consistent branding across all media.

1. Use the same images, logos and writing style across all communication channels.
2. Actively manage the people who represent your brand.
3. Separate the personal from the professional.
4. Blend the “ingredients” until smooth.
5. Conduct a taste test.

Read more on businessinsider.com