Sustainability trends for 2011

Head of Futures at Forum, James Goodman, presented to a packed room of CSR managers and sustainability leaders at Interbrand’s offices. He suggested to his captive audience that they follow the strategies below for 2011:

1. Focus on low-carbon opportunities

2. Drive value by embedding sustainability into core strategy

3. Build greater resilience into supply chains

4. Integrate ‘reverse innovation’ – innovation originating in emerging markets – into business models

5. Engage in two-way dialogue with customers to build trust and generate valuable market insights

6. Collaborate across the full value chain to co-create new products, services and business models

7. Map biodiversity related risks and opportunities