Stephy Liu, senior client service manager and digital strategist at Eastwei MSL, shares the key differences between Chinese microblogging platforms like Weibo and Twitter, and what marketers need to know about effectively engaging with audiences:
1. Join the conversation.
2. V for verified.
3. Integration, integration, integration.
4. A picture tells a thousand words.
5. Knowledge is power.
Read more at campaignasia.com