Tag Archives: digital

Access Isn’t Everything; From ‘Digital Divide’ to ‘Digital Illiteracy’

As access to devices has spread, children in poorer families are spending considerably more time than children from more well-off families using their television and gadgets to watch shows and videos, play games and connect on social networking sites, studies show…This growing time-wasting gap, policy makers and researchers say, is more a reflection of the ability of parents to monitor and limit how children use technology than of access to it…“I’m not antitechnology at home, but it’s not a savior,” said Laura Robell, the principal at Elmhurst Community Prep, a public middle school in East Oakland, Calif., who has long doubted the value of putting a computer in every home without proper oversight.

When will we learn that it’s not what you have access to, but rather, how you use it. The race to develop and release new technologies cannot exclude the development of systems and processes which guide us in it’s use. As a technophile, I struggle everyday with defining the effect such rapid iteration has on my own life. It’s hard enough for me, so I can imagine why others swear off technology all together. But burying your head in the sand is not the answer either, just ask Blockbuster. One thing is clear to me, we’ll increasingly need more processes and systems which are solid enough to give us stability, while being flexible enough to anticipate and adapt to change. As the saying goes, “the horse is out the gate” and we have 2 choices : 1) stand still and risk getting trampled or 2) think of a way to not only get out of its way, but end up in the saddle. What do you think?

India’s Dot-Coms Blossoming

India, home to a legion of talented software engineers, has had a surprisingly undeveloped Internet economy: The nation has the lowest Internet penetration rate among major emerging markets and very little online commerce. Now, that’s beginning to change. A host of Indian Internet companies are emerging to offer their take on services that proved big hits in the U.S. and elsewhere. There are firms vying to become India’s version of Amazon.com, Groupon or Expedia, all with the goal of capitalizing on Indians’ growing interest in buying things online.

via WSJ.com

10 Rules to Engage Mobile Shoppers

It’s understandable that many companies would look at mobile marketing with some trepidation — again, it’s a discipline that’s still in its infancy. But there are an estimated 280 million users of smartphones, feature phones, and tablets out there — and now more than ever, it’s becoming harder to ignore the benefits of mobile.

Ultimately, the top two benefits of mobile marketing campaigns are that they’re cost-effective — often costing less to implement than comparable traditional advertising methods — and unprecedented in their ability to return behavioral data.

Marketing execs should fully consider the following rules when executing mobile as part of an overall marketing plan:

Ten rules for engaging mobile shoppers
1. Make a full commitment.
2. Don’t treat it as a separate function.
3. Don’t expect it to differentiate your brand.
4. Focus on the audience, not the tool.
5. Assess your brand’s role realistically.
6. Keep it simple.
7. Pull smartly, push gently.
8. Collaborate.
9. Be very flexible.
10. Promote your efforts.

Read more at imediaconnection.com

Rural school trials interactive teaching using Microsoft Kinect (video)

via youtube.com

In a world-first, a study testing the benefits of integrating interactive hands-free gaming systems into primary school classrooms is being conducted in South Africa.The game-changing study is being run in partnership with Microsoft in the remote district of Vryheid in rural KwaZulu-Natal, at a small school that services sub-economic elementary learners.

Microsoft’s EMEA unit produced this video documenting a trial program where the Xbox Kinect interactive gaming system is used to engage children.

Kohls kiosk brings online shopping in-store

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I don’t normally go to the department store Kohls, but I was quite surprised to see such a nicely designed Kohls.com kiosk in the store. I haven’t seen the Kohls.com website, but this kiosk is accessible, informative, very user friendly, and well integrated into the store space. My only complaint is that it doesn’t seem to allow the shopper to do any self-checkout of in-store items. Good for in-store price checks though.

Content convergence trends and transmedia design (my SXSW notes)

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Below are my notes and audio I recorded during the  “Future 15: Convergence” sessions at the recent South by Southwest (SXSW) Interactive Conference. These sessions consisted of multiple 15 minute talks on a particular subjects. I attended two of the talks in the convergence session and the notes are listed separately below. Feel free to leave a comment. More SXSW notes to come. (please note: I tried to capture as many points as possible, hence the shorthand and occasional misspelled word. Also, the audio is not the best quality).

Panel: Convergence – What a Difference a Year Makes!

Speaker Dan Shust (@getshust)

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Future of gestural interfaces (my SXSW notes)

Gestural_interface

Below are my notes and audio I recorded during the panel “People as Peripherals: The Future of Gesture Interface” at the recent South by Southwest (SXSW) Interactive Conference. Feel free to leave a comment. More SXSW notes to come. (please note: I tried to capture as many points as possible, hence the shorthand and occasional misspelled word. Also, the audio is not the best quality)

Panel: People as Peripherals: The Future of Gesture Interface

Speaker: Lee Shupp, Exec VP, Cheskin Added Value (@leeshupp)

Twitter hash tag: #sxswnui

Shupp is trained futurist

Went to University of Houston

Futurists try to understand process of change

Interested in change that hasn’t happened yet

Tech changes much faster than ppl do

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Attending SXSW Interactive

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I’m currently in Austin, Texas attending the annual South by Southwest (SXSW) Interactive Conference. This in my third time attending and as usual the conference promises to be chock full of insights and discussion about everything global media and technology related. As always, I’ll do my best to upload my session notes in a timely manner for you to consume. I’ll be using the tag “SXSW” here to collect all the related posts. Keep watching this space.

5 things you should know about Chinese microblogging

Stephy Liu, senior client service manager and digital strategist at Eastwei MSL, shares the key differences between Chinese microblogging platforms like Weibo and Twitter, and what marketers need to know about effectively engaging with audiences:
1. Join the conversation.
2. V for verified.
3. Integration, integration, integration.
4. A picture tells a thousand words.
5. Knowledge is power.

Read more at campaignasia.com