Tag Archives: marketing

China’s growth as global branding geniuses


The world soon will see the ability of the Chinese to absorb new ideas, and fast-track them into the mainstream with accuracy, skill, and speed. In a very short time–despite a rocky start–they have grasped the essence of branding. In fact, their embrace of the fact that branding is a sensory discovery has put them ahead of others in the same industry operating on the other side of the globe….For almost three years, a team of scientists, researchers, anthropologists, and psychologists traveled the world to study the most inspirational and innovative countries in the world. They carefully selected the best features of those countries, focusing on those aspects that could influence the evolution of Chinese brands, shape their innovation process, define their future, and most importantly, serve as a model for their success.

Read more at Fastcompany.com

District 9 success and 19 Emmy nominations boost Africa as emerging TV & Film production locale


With the recently released South Africa-based filmed District 9 heating up conversations online and smashing box-office numbers Southern Africa is strongly maintaining it's role as a popular destination for Hollywood motion picture production. Not one to forgo the cost-profit benefits of filming in Africa, television networks are following suit, ramping up their hiring of crews in Southern Africa for program production. The results are a record 19 Emmy nominations for Africa-produced programs this year. I predict that the trend will continue rapidly as media companies struggle for new ways to generate revenue, and Africa nations learn to take advantage of marketing opportunities such as the upcoming 2010 FIFA World Cup.

Southern Africa is emerging as a destination for runaway TV production, as the 19 Primetime Emmy nominations for shows shot in the region prove. HBO's "Generation Kill" miniseries about U.S. troops in Baghdad filmed in South Africa, Namibia and Mozambique via Out of Africa Entertainment; Fox's "24: Redemption" shot in South Africa with Moonlighting; while "No. 1 Ladies Detective Agency," the BBC adaptation of Alexander McCall Smith's bestselling novels, filmed in Botswana with Film Afrika. Approximately 90% of the cast and crew on all three productions were South African — indeed, four Emmy noms are for local crews…

And with Cape Town Film Studios scheduled to open a Hollywood-style studio on the tip of Africa early next year, the volume of TV projects coming to South Africa is only going to increase.

More at variety.com