Tag Archives: notes

Social media strategies for healthcare industry (my SXSW notes

Below are my notes and audio I recorded during the panel “Social Health: Who Wants to ‘Like’ Hemorrhoid Cream?” at the recent South by Southwest (SXSW) Interactive Conference. Feel free to leave a comment. More SXSW notes to come. (please note: I tried to capture as many points as possible, hence the shorthand and occasional misspelled word. Also, the audio is not the best quality)

Panel: Social Health: Who Wants to “Like” Hemorrhoid Cream?

Speaker: Carlen Lea Lesser (@carlenlea)

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Content convergence trends and transmedia design (my SXSW notes)

Transmedia

Below are my notes and audio I recorded during the  “Future 15: Convergence” sessions at the recent South by Southwest (SXSW) Interactive Conference. These sessions consisted of multiple 15 minute talks on a particular subjects. I attended two of the talks in the convergence session and the notes are listed separately below. Feel free to leave a comment. More SXSW notes to come. (please note: I tried to capture as many points as possible, hence the shorthand and occasional misspelled word. Also, the audio is not the best quality).

Panel: Convergence – What a Difference a Year Makes!

Speaker Dan Shust (@getshust)

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Future of gestural interfaces (my SXSW notes)

Gestural_interface

Below are my notes and audio I recorded during the panel “People as Peripherals: The Future of Gesture Interface” at the recent South by Southwest (SXSW) Interactive Conference. Feel free to leave a comment. More SXSW notes to come. (please note: I tried to capture as many points as possible, hence the shorthand and occasional misspelled word. Also, the audio is not the best quality)

Panel: People as Peripherals: The Future of Gesture Interface

Speaker: Lee Shupp, Exec VP, Cheskin Added Value (@leeshupp)

Twitter hash tag: #sxswnui

Shupp is trained futurist

Went to University of Houston

Futurists try to understand process of change

Interested in change that hasn’t happened yet

Tech changes much faster than ppl do

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Digital diversity (my SXSW notes)

Below are my notes for the panel “Diversity in the Digital Age” held at the recent South by Southwest (SXSW) Interactive Conference. Feel free to leave a comment. More SXSW notes to come. (please note: I tried to capture as many points as possible, hence the shorthand and occasional misspelled word.)

 

Panel: Diversity in the Digital Age

Speaker: Anne Hunter, VP Advertising Effectiveness, comScore (@comScore, @followanne)

Twitter hash tag: #digitaldiversity

In Jan 2011, 416 thousand ppl in Southwest Brazil were into pet content

1.2 Vietnamese men are looking for cosmetic content

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Social media in regulated industries (my SXSW notes)

Pharma-social-media-150x150

Below are my notes and audio I recorded during the panel “Slaying the Four Horsemen of the Social-Media Apocalypse” at this week’s South by Southwest (SXSW) Interactive Conference. The presenters covered a lot of good points about how to implement and advocate for social media strategies in internally and externally (ie: SEC, FTC, FDA, etc.) regulated industries such as law, finance and pharmaceuticals. Feel free to leave a comment. More SXSW notes to come. (please note: I tried to capture as many points as possible, hence the shorthand and occasional misspelled word. Also, the audio is not the best quality)

Panel: Slaying the Four Horsemen of the Social-Media Apocalypse

Speaker: Jaime Punishill, Greg Matthews

Twitter hash tag: #apocalypse

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Do Agencies Need to Think Like Software Companies? (my SXSW notes)

Below are my notes and audio I recorded during the panel “Do Agencies Need to Think Like Software Companies?” at this week’s South by Southwest (SXSW) Interactive Conference. Feel free to leave a comment. More SXSW notes to come. (please note: I tried to capture as many points as possible, hence the shorthand and occasional misspelled word. Also, the audio is not the best quality)

 

Panel: Do Agencies Need to Think Like Software Companies?

Speaker: Allison Mooney (@allimooney), Amanda Kelso, Matt Galligan (@mg), Rick Webb (@rickwebb), Robert Rasmussen (@robras), Ben Malbon

Twitter hash tag: #agileagency

Discussion is from Adage article “Agencies Need to Think Like Software Companies

Contagious magazine quote by kemp-Robertson

Changing to agile marketing

Survey said 78%, yes

What do marketers need to know abt tech and who needs to know it?

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Clay Shirky on social media and revolution (my SXSW notes)

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photo by andjohan on Flickr

For those who couldn’t be there, below are my notes and some audio I recorded of Clay Shirky‘s presentation at this week’s South by Southwest (SXSW) Interactive Conference. Feel free to leave a comment. More SXSW notes to come. (please note: I tried to capture as many points as possible, hence the shorthand and occasional misspelled word. Also, the audio is not the best quality)

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Social media trends around the world (my notes)

A few weeks ago I attended an excellent panel on global social media trends hosted by Freddie Laker, Head of Digital Strategy in Asia, SapientNitro. The event was part of the Social Media Week New York programming. I found the event to be quite insightfull with panelists video-conferencing in from all over teh globe – with few technology hiccups too. Below are my notes from the event. Check out the SapientNitro slides for more context, or read through the hashtag #smwlake tweets on Twitter, or read another round-up of the event at the Social Media Week NY website.

(Also, if you’re attending the annual South by Southwest (SXSW) Conference and Festival next week in Austin, Texas, feel free to contact me. I’d love to meet.)

SpeakersKatarina Graffman,Owner & CEO of Inculture, Stockholm, Sweden; Justin Barkhuizen, Ex-Director of Social Media, MediaCom; Mark Leong, Digital Strategist, RAPP, Tokyo, Japan; Zarul Shekhar, SapientNitro + TV Producer/Anchor Delhi, India, Manager of Digital Media; Mehdi Lamloum, Digital Planner, OgilvyOne, Tunisia

Notes: Social Media Around the World

Future trends:

  • Facebook will be inspired by Chinese virtual currency platform QQ
  • India rural population
  • Facebook zero is a revolution for emerging markets
  • Rise of cheap smart phones will be big for social media adoption in rural areas
  • Birth of hyper relevance
  • Who’s going to be the open graph from china?

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Notes on leadership and innovation from 2010 World Business Forum (my notes)

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Recently I was honored to have been able to attend The World Business Forum, an annual business conference featuring some of today’s most influential business and leadership luminaries. The event, held at Radio City Music Hall in New York City, featured 18+ speakers – including Al Gore, Jack Welch, Vijay Govindarajan, and Charlene Li – covering a range of business topics from social media to innovation to government. As a featured blogger – along with writers from The Wall Street Journal and The Washington Post – I watched and listened for two days as global business leaders shared their insights on stage. I’ve outlined portions of my speaker notes for you to read below. You can also read through the archive of on-the-spot tweets from myself and fellow attendees in the #WBF10 Twitter stream for more context.

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